ROI Calculator — What Could Local SEO Be Worth to Your Business? | Business Acceleration Model
Interactive Calculator

What could local SEO be worth to your business?

Adjust the sliders to match your current situation and see your estimated return in real time.

Estimates are illustrative and based on typical results for UK trade and service businesses. Actual results will vary depending on your trade, your area, and your competition.

Your Business

Average job value (£) £500

The average revenue value of a completed job.

Jobs per month (current) 20

How many jobs you complete on average per month.

Current close rate (%) 50%

How many enquiries you convert into booked jobs.

How do most customers find you currently?

Your Google Presence

Current Google reviews 10

How many Google reviews you currently have.

Current Map Pack position

Where you typically appear in Google Maps results for your main service and town. If you don’t know, select “Not in the top 3”.

How the estimates are calculated

Additional enquiries from Google

Businesses that move into the Google Map Pack top 3 typically see a significant increase in inbound calls and form submissions. The estimate assumes 8 to 15 additional enquiries per month by months 3 to 6, scaling with job value and trade competition.

Review impact

Each additional Google review increases trust and click-through rate from the Map Pack. Businesses with 50-plus reviews consistently convert at a higher rate than those with fewer than 20.

Area page expansion

Adding one new area page per week means ranking in progressively more towns over time. By month 12, the business is visible across significantly more of its coverage area than at the start.

Your Estimated Return

Updates as you adjust the fields

Additional enquiries Estimated new monthly leads by month 6
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Additional jobs Booked jobs at your current close rate
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Additional monthly revenue At your specified average job value
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Additional annual revenue
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Estimated ROI
Year 1 Strategy
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Break-even point
(Months)
Total investment (year 1) £4,561
Book your free discovery call

Figures are illustrative. See details below.

Disclaimer: These figures are estimates based on typical outcomes for UK trade businesses using the Business Acceleration Model. They are not a guarantee of results. Local SEO performance depends on your trade, your area, your competition, and how consistently the content is built over time. The discovery call will give you a more accurate picture of what is realistic for your specific situation.

Ready to see what your numbers look like in practice?

The calculator gives you an estimate. The discovery call gives you a picture specific to your trade, your area, and your competition.