Most content about local SEO is written for marketing professionals who already know the terminology. This blog is written for the business owner who just wants to know what they should actually be doing and why.
We cover Google Business Profile, local search rankings, review generation, websites, and the AI search platforms that are changing how customers find tradespeople. Each post is specific, practical, and written for trade businesses covering a defined service area, not generic advice that applies to any business on the planet.
Recommended Starting Points
If you’re looking for a starting point, the posts below on Google Business Profile optimisation and review generation are the two areas that drive the most results for most clients.