Most clients come to us having tried something before. A web designer who built a site but never touched it again. An SEO agency that sent monthly reports but could not explain what was actually happening. A Checkatrade subscription that costs more every year and still shares your leads with three competitors.
The Business Acceleration Model is different because the whole thing is managed from one place, built specifically for trade and service businesses, and structured around what actually drives calls from Google. Here is how it works, from day one to month twelve.
Strategic Unification
By unifying architecture design, local maps scaling, citation networks, and text loops under a single managed banner, your trade business stops chasing volatile rented leads and begins building a standalone digital asset.
Before we start
Before any work begins, we send you an onboarding form. It takes around 20 minutes to complete and covers everything we need to build your online presence properly. This is the one time we need a sustained chunk of your attention. After this, your involvement is a brief weekly job update, which takes under two minutes.
What we need from you at onboarding:
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Google Business Profile Manager access (we send the invite link)
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Facebook Page Admin credentials or partner access
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Bing Places Login details or manager invitation rights
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Apple Business Connect Login details or manager profile access
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Coverage Metrics Your full list of services and defined coverage area
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Accreditations Professional credentials (Gas Safe, NICEIC, NSI, MCS, etc.)
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Asset Deployment 10 to 15 new photos: vans, team, completed jobs, equipment
The Onboarding & Execution Roadmap
1 – 2
2 – 4
01+
Your dashboard
From day one, you have 24-hour access to a live client dashboard. You do not need to wait for a report. Everything is live whenever you want to check it.
Live Dashboard Parameters
- Call volume: Accurate tracking of leads generated through your Google Business Profile and website
- Website traffic: Sessions, traffic sources, and page performance
- Review count: Volume and rating trend over time
- Keyword rankings: Where you appear in local search across your service area
The monthly SEO snapshot
Every month we send a GeoGrid rank snapshot showing exactly where you appear in the Google Map Pack across your full coverage area, town by town.
A single ranking number tells you nothing useful when you cover 50 miles. This tells you where you are winning and where there is still work to do.
What to expect, and when
| Timeframe | What We Deliver | What You See |
|---|---|---|
| Weeks 1 to 4 | Website live, GBP optimised, citations built, automation active, email capture live | No ranking change yet, but the foundations are in place |
| Months 2 to 3 | First GBP posts and blog posts published, area pages indexed | Map Pack appearances in lower-competition towns, first automated reviews start arriving |
| Months 3 to 6 | Content building consistently, area page count growing, reviews compounding | Consistent Map Pack appearances, first enquiries traceable directly to Google |
| Months 6 to 9 | Strong coverage across primary service area, 50+ Google reviews typical | Regular leads from Google search, visibility clearly ahead of where you started |
| Months 10 to 12 | Established authority, rankings reinforcing themselves, content extending reach | Consistent enquiry pipeline, measurable return on investment |
Your commitment:
under two minutes, once a week.
The Business Acceleration Model works because we handle almost everything. Your one commitment, beyond the initial onboarding, is to send a brief job update each week. That’s it.
Clients who send consistent updates get content that sounds like them, ranks for the actual towns they work in, and grows in effectiveness over time.
Clients who go quiet get generic content, and we cannot guarantee the same results. We say that upfront.